![]() A few years back, Chobani did the same thing to yogurt by offering Greek yogurt, more protein and less sugar. Wherever you find customers are not ecstatic, dig deeper. As a potential entrepreneur, just examine large industries or product lines and see if customers are happy with their current choices. ![]() In recent years, Dollar Shave Club took on Gillette by offering subscription-based access to razors at a better cost and service. Meanwhile, blue oceans are characterized by untapped market space, demand creation, and the opportunity for highly profitable growth. Think Target versus Wal-Mart, Sony versus Samsung. Red oceans are characterized by multiple firms offering similar products competing mostly on price. (AP Photo/Richard Drew) ASSOCIATED PRESSĮxisting marketplaces with lots of competitors live in crowded, shark-ridden red oceans. ![]() ceremony at the New York Stock Exchange, as his company makes its initial public offering, Friday, May 10, 2019. Uber CEO Dara Khosrowshahi, third from left, takes a photograph as he attends the opening bell.
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